How do I upgrade from the free StoreTraffic app to T.M.A.S.?
Pricing options when upgrading from the Lite plan (free App) to a standard or retail plan
Table of Contents
To upgrade from the free StoreTraffic app (Lite plan) to T.M.A.S., log in to the T.M.A.S. portal, click Choose a Plan, pick Standard, Retail or Real-Time, and pay by credit card. T.M.A.S. is billed per device, monthly or yearly. It adds computer access, unlimited history and users, data export and advanced reports to the counters you already have. Your existing traffic data stays available after you upgrade.
What do I get when I upgrade to T.M.A.S.?
| Free StoreTraffic app (Lite) | T.M.A.S. | |
|---|---|---|
| Access | Smartphone only | Computer and web browser |
| Traffic history | Up to 4 weeks (app reports) | All historical data |
| Users | Single user login (multiple users) | Unlimited users with roles and permissions |
| Reports | Daily, Weekly, Retail Equation | 18+ reports, including Key Periods, on Standard; 24 on Retail and Real-Time |
| Scheduled email reports | No | Yes |
| Data export | No | Yes |
| Dashboard | No | Traffic overview with weather and events; conversion on Retail |
| POS and staff metrics | No | Yes, on Retail and Real-Time |
| Moving a device to another account | You delete and re-add it; history is lost | Support moves it; history is kept (device transfers) |
| Training | Not included | Free 1-on-1 onboarding session with Customer Success |
Compare the three plans in detail in What's included in each T.M.A.S. plan?
How much does T.M.A.S. cost?
T.M.A.S. is billed per device on your account, not per location, so 5 devices at one store means 5 subscriptions. All prices are in USD.
Monthly subscription: price per device

1-year subscription: price per device

The Real-Time plan works only with 3D Scope II counters. It isn't available for PEARL. A 3-year option is still offered on the signup page but will be removed soon.
Seasonal business? If your location closes for up to 6 months a year, the T.M.A.S. Seasonal Plan puts monthly billing on hold while you're closed and keeps your data. Email success@storetraffic.com to set it up.
Hardware rebateBought your counters from the SMS website? Activate a 1-year T.M.A.S. subscription within 90 days of your hardware purchase to receive a rebate.
1-Year Subscription – Cost per Device
PEARL Customers

3D Customers

How do I activate T.M.A.S.?
First-time activation is self-service in the T.M.A.S. portal. You need a credit card (AMEX, Visa or Mastercard).
Activation Instructions
| Upon login to the T.M.A.S. portal, you will see the following screen. | ![]() |
| Click on “Choose a Plan” | ![]() |
Select Standard, Retail or Real-Time, and choose monthly or yearly billing. |
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Confirm your corporate address. To use a different billing address, uncheck the billing address option and edit it. |
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| Once done, click “Add Credit Card” | ![]() |
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You'll receive a confirmation email. Then book your free onboarding session with Customer Success.
When do I need to contact Customer Success instead?
Email success@storetraffic.com for anything the checkout doesn't cover:
- Tax-exempt and non-profit organizations (non-profits get 10% off SMS online pricing)
- Seasonal Plan setup
- Changes after activation: adding devices, switching plans or billing interval, or cancelling. See How do I manage my T.M.A.S. subscription?
- Paying by invoice (NET30) instead of credit card
Tax-exempt and non-profit activation
Email success@storetraffic.com with:
- your company name
- a physical billing address (no P.O. boxes)
- a valid phone number
- your tax-exempt form
- the plan you want (Standard, Retail or Real-Time)
- monthly or yearly billing
- your Amazon order reference, if you bought hardware on Amazon
Customer Success activates T.M.A.S. within about 2 business days. You'll receive an invoice from administration@storetraffic.com and an invitation to a free 1-on-1 training session.
Will I keep my traffic data when I upgrade?
Yes. Your existing traffic data stays available in T.M.A.S. after you upgrade.
Can I use the Real-Time plan with PEARL counters?
No. Real-Time requires 3D Scope II counters. For details, email success@storetraffic.com.
Am I billed per device or per location?
Per device. You're billed for the total number of devices on your T.M.A.S. account, so a location with 5 devices counts as 5 subscriptions.
Can I view my data on a computer?
Only with a paid T.M.A.S. plan (Standard, Retail or Real-Time). The free StoreTraffic app works on smartphones only.
Does T.M.A.S. have an API?
Yes. See API key for how to connect T.M.A.S. data to other systems.
Related articles
- What's included in each T.M.A.S. plan?
- What reports are in the free StoreTraffic app?
- Can I add multiple users to the StoreTraffic app?
- Can I transfer a PEARL or 3D Scope II device to a new account?
- What is the T.M.A.S. Seasonal Plan?
- How do I manage my T.M.A.S. subscription?
- Book a T.M.A.S. demo
- Contact Support





