What reports are in the free StoreTraffic app?
See the Daily, Weekly and Retail Equation reports in the free StoreTraffic app, which keeps 4 weeks of history. T.M.A.S. keeps all your data.
Table of Contents
The free StoreTraffic app shows foot-traffic reports for every location with an SMS people counter: a Daily report by hour, a Weekly report by day, and the Retail Equation. Tap a location to open its reports. The free app keeps up to 4 weeks of traffic history and has no data export. For longer history, exports and advanced reporting, upgrade to T.M.A.S.Which reports can I view in the StoreTraffic app?
| Report | What it shows | How to open it | |
|---|---|---|---|
| Daily report | Visitors by hour for one day, compared with the same day last week | Tap a location card (default view) |  |
| Weekly report | Visitors for each day of the week, compared with the previous week | Daily report → Weekly tab |  |
| Retail Equation | How traffic, conversion rate and average sale affect revenue, with what-if scenarios | Retail Equation icon |  |
| Occupancy (paid add-on) | Live headcount and percentage of maximum capacity | Occupancy tab |  |
Tips for reading your reports
- Move between days: tap the arrows beside the date, or tap the date to pick from a calendar.
- One device or the whole location: a location report combines every device at that location. To see a single device, tap the device list and select it.
- IN counts: daily and hourly totals show IN counts by default.
- Business hours: reports only include your configured business hours. Missing or incorrect hours can make totals look wrong.
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New devices: a new or reconnected device can take up to 2 hours before its data appears.
How Much history does the StoreTraffic app keep?
The free StoreTraffic app shows up to 4 weeks of traffic history. T.M.A.S. keeps all your historical data, so you can compare months, seasons and years.
| Free StoreTraffic app | T.M.A.S. | |
|---|---|---|
| Traffic history | Up to 4 weeks | All historical data |
| Reporting intervals | Hourly | Hourly; 30-minute on Retail plans |
| Scheduled email reports | No | Yes, all plans |
| Data export | No | Yes |
| Count factoring | No | Yes (by device) |
| Retail Equation | Enter transactions and average sale manually | Filled in automatically from POS data on the Retail plan |
| Reports available | Daily, Weekly, Retail Equation | 18+ on Standard, 24 on Retail and Real-Time |
Need more than 4 weeks of history, or reports emailed to you automatically? See Upgrade to T.M.A.S. from the free SMS app for plans and pricing. Your existing data stays available after you upgrade.